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Published Sept. 21, 2018 By Andrew Hutchinson Content and Social Media Manager Pinterest is expanding access to its buyable 'Shop the Look' Pins, giving all businesses the capacity to utilize the engaging eCommerce option.
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Pinterest is introducing a new format for 'Shop the Look' ads which allows retailers to feature multiple products in one ad. 'Shop the Look' ads are inspired by Pinterest's organic pins.
Shop the look
February 14, 2019 | Article written by Carly Morris Good news for shopaholics! Pinterest just made it even easier to discover items you love through the platform. Last week, Pinterest announced that it has fully automated "Shop the Look," the popular feature that tags items within an image and leads users to a checkout page to purchase them.
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"Because of the search and discovery aspect intrinsic to Pinterest, we believe Shop the Look is in a great position to help further convert shoppers into buyers," aid Pau Sabria, co-founder.
Shop The Look Pinterest
What are Shop the Look Pins? In essence, Shop the Look Pins allow brands to tag products in their pins on Pinterest. For instance, a Pin may be a photo of a model wearing multiple products from a brand. The brand can tag each of those products in the photo (the jacket, dress, purse, and boots) with a link to the product's page on their website.
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As you can see from the above GIF, 'Shop the Look' Pins will have dots attached to specific items within a Pin, enabling users to click on each element to find related buyable Pins so they can purchase that item straight away. It's a handy feature - and one which looks a little like Instagram's coming ' Shopping Tags'.
Shop the Look
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Automating Shop the Look on Pinterest Pinterest Engineering · Follow Published in Pinterest Engineering Blog · 5 min read · Feb 6, 2019 -- 4 Kunlong Gu | Engineer, Discovery Every day,.
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Pinterest. Pinterest opened up its Shop the Look visual search tool to creators and small and midsized businesses last week, enabling them to create shoppable Pins via a self-serve tagging tool.
La fonctionnalité Shop The Look de Pinterest bénéficie d’une automatisation complète
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Pinterest is bringing full automation to Shop the Look, a feature that helps users buy products from companies that work with Pinterest, so you can, for example, buy a pair of jeans you see.
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With more than 250 million monthly active users, Pinterest reports 67 percent of its users have discovered a new brand or product from a business account.Ninety-three percent of Pinners say they use the platform to plan purchases. Shop the Look Pins can help brands drive traffic and purchases from their organic content on the platform.
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Pinterest shopping tools are a powerful way to attract and convert customers with free and paid solutions for brands of all sizes. Michelle Martin March 8, 2022 If you're not already using Pinterest shopping tools, this is your sign to get started. 9 out of 10 Pinners use the platform for purchase inspiration.